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Selling, or buying, a
Private business does not present a pretty picture. Most all who attempt
it fail, even the professionals! First,
you need to know why this is so and; secondly, how make sure you are
successful in selling your business.
You need to know how to avoid the mistakes and traps that lay
ahead ready to catch and destroy the uninformed business seller.
The book is designed to
walk you through the process one step at a time.
“Inch by inch it’s a cinch.”
Avoid the temptation to skip what may appear mundane and
uninteresting segments. Each
piece is a link in the chain of events that must be completed if a
successful sale (or any sale at all) is to be consummated.
Selling a business is not difficult once you understand that it is
NOTHING like selling real estate or anything else for that matter.
Important
- You
will note the process is divided into three distinct segments
we have labeled Ready, Aim, Fire. Not the Fire, Aim,
Ready method employed by most business and real estate brokers
i.e.: Fire- List the business for sale. Aim -
Advertise and attract buyers. Ready - Arrange for inspections and
other actions required before a sale can be consummated. Now don't
get me wrong! Businesses can be sold using the "Real
Estate" or Fire, Aim, Ready method it's just not too many are
actually successful in doing so.. If you are a business broker,
you know you will typically sell between 1 of 7 to 1 of 5 of your
listings or 14% to 20%. A business owner or real estate broker can
be expected to be successful when selling a business between 2% and 5%
of the time. Not very impressive.
Good
News
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It took a talented team averaging twenty men and women over two
years to test and prove a better way. I believe it was as hard to accomplish
as it was because the answer was so simple and straight forward.
Had the answer been complicated and sophisticated, and believe me many
of us tried to make it so, we would have cracked the code in a fraction
of the time it actually took us. But succeed we did! By
following the straight forward, logical steps, in the proper order, we
increased our record of selling client companies to better than 90%.
The
book is best used as part of our "Business Selling System"
however, if you wish to read the book before investing in the complete
System you may do so.
Book
- How to Sell a Business for the Most Money (without anyone knowing it's
for sale) |