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How to Sell a Business 
for the Most Money
 

(without anyone knowing it's for sale)

 


Based upon experience gained in selling more than two thousand companies 

A three step program of instruction and software designed especially for

Business Brokers, Owners and their Advisors

       Step One (READY) Identify best buyer and optimum value, ratify timeliness of selling

Step Two (AIM)Develop marketing strategies and materials for type buyer targeted,

prepare for Due Diligence and arrange financing

Step Three (FIRE)Begin the selling process employing one of three options:

1.     Do it yourself – Program provides step by step guidance from  writing ad copy through closing the deal

2.     Do it yourself with Mentor Back Up – Same as above with the telephone support of an experienced “Deal Maker”

3.     Hire a Professional - Engage the most qualified and experienced Broker or Intermediary to handle the selling process for you 


Selling, or buying, a Private business does not present a pretty picture. Most all who attempt it fail, even the professionals!  First, you need to know why this is so and; secondly, how make sure you are successful in selling your business.  You need to know how to avoid the mistakes and traps that lay ahead ready to catch and destroy the uninformed business seller. 

The book is designed to walk you through the process one step at a time.  “Inch by inch it’s a cinch.”  Avoid the temptation to skip what may appear mundane and uninteresting segments.  Each piece is a link in the chain of events that must be completed if a successful sale (or any sale at all) is to be consummated.   Selling a business is not difficult once you understand that it is NOTHING like selling real estate or anything else for that matter.

Important  - You will note the process is divided into three distinct segments we have labeled Ready, Aim, Fire. Not the Fire, Aim, Ready method employed by most business and real estate brokers i.e.:  Fire- List the business for sale. Aim - Advertise and attract buyers. Ready - Arrange for inspections and other actions required before a sale can be consummated.  Now don't get me wrong!  Businesses can be sold using the "Real Estate" or Fire, Aim, Ready method it's just not too many are actually successful in doing so..  If you are a business broker, you know you will typically sell between 1 of 7 to 1 of 5 of your listings or 14% to 20%.  A business owner or real estate broker can be expected to be successful when selling a business between 2% and 5% of the time.  Not very impressive.

Good News - It took a talented team averaging  twenty men and women over two years to test and prove a better way.  I believe it was as hard to accomplish as it was because the answer was so simple and straight forward.  Had the answer been complicated and sophisticated, and believe me many of us tried to make it so, we would have cracked the code in a fraction of the time it actually took us.  But succeed we did!  By following the straight forward, logical steps, in the proper order, we increased our record of selling client companies to better than 90%.

The book is best used as part of our "Business Selling System" however, if you wish to read the book before investing in the complete System you may do so.

Book - How to Sell a Business for the Most Money (without anyone knowing it's for sale)    

@ $145.00  Hard copy 

or  $95.00 download

 

 

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